Sports Direct ads are always pleasingly off-the-wall: think cameos from famous sportspeople, crazy camera angles and zooms that make people’s faces look as though they’re being pulled through a black ...

Sports Direct has teamed up with several sporting legends, including Lionesses Michelle Agyemang and Lauren James, for its 2025 winter campaign.

Sports Direct splurged £6million on its festive commercial which sees Emma Raducanu and football ace Jack Grealish — who have a net worth of £75million — battling it out in a snowball fight Emma ...