Set to nearly double its spend on U.S. sports marketing, the CPG giant sees the category as emblematic of a shift to “many-to ...

USA Sports President Matt Hong at SBJ's Media Innovators event discussed how Versant’s new sports division plans to navigate ...

Watch as we serve, volley, and dive for every point in this fun and competitive match. You'll see teamwork, quick reflexes, ...

Here's how Ole Miss football players are keeping their minds off Lane Kiffin coaching rumors on the open week before the Egg Bowl.

Nike released the ad for Phoenix Suns guard Devin Booker's new signature shoe “Book 2” and debuted them against the Portland Trail Blazers on Nov. 18.

The Pro Bowl could be headed to Super Bowl markets. The NFL is in planning stages of moving the Pro Bowl Games to the Super Bowl market each year, a person close to the situation confirmed to USA ...

UCLA's transfer senior guard Donovan Dent made USA TODAY Sports' list of one of some of the best college basketball players to watch this season as teams pursue the NCAA Tournament. The Bruins have ...

LSU will conduct its second coaching search in four years after firing Brian Kelly last weekend. Don't expect the person who helped poach Kelly from Notre Dame in 2021 to make the next hire. Louisiana ...

The NCAA Division I Board voted Tuesday to delay the effective date of the legislative change that would permit college athletes to gamble on professional sports, pushing it back from Nov. 1 to Nov.

A GRIP ON SPORTS • Where were we? Oh, yes. Thinking about how so much happens every day, not just in the world but the world of sports as well. So much, in fact, today is one of those special days. An ...

TORONTO (AP) — The leader of Canada’s most populous province said Friday he’ll pull the anti-tariff ad that prompted U.S. President Donald Trump to end trade talks with Canada. Ontario Premier Doug ...

This year's Pro Bowl Games will take place on Tuesday night heading into Super Bowl week, according to NFL commissioner Roger Goodell. / Kirby Lee-Imagn Images The NFL is moving this year's Pro Bowl ...