Astronauts aboard the ISS have captured rare, invisible lightning phenomena hidden above Earth’s storms, revealing explosive ...

Minnesota Timberwolves shooting guard Anthony Edwards continues to make noise in the NBA and the footwear industry. Edwards' larger-than-life personality helps make him a star that is easy to market.

Philadelphia Eagles quarterback Jalen Hurts continues making history, even off the football field, as he becomes the first NFL player to be featured in a Sprite commercial. The soft drink company just ...

Jalen Hurts has a new ring, a new wife and, now, a new job as soft drink pitchman. The Eagles' franchise QB and reigning Super Bowl MVP stars as the center of Sprite’s latest "Obey Your Thirst" ...

Sprite is seeking to connect with consumers during the hottest moments this summer using data and contextual targeting, according to news shared with Marketing Dive. A new global campaign, “Turn Up ...

TikTok’s viral Cotton Candy Sprite isn’t on McDonald’s menu—but that hasn’t stopped fans from hacking the flavor into existence. Here’s what it says about our craving for custom eats. The “Cotton ...

Minnesota Timberwolves all-star forward Anthony Edwards makes a return for Sprite, starring in a holiday campaign promoting its limited-time seasonal offering. “Sippin Season” follows last month’s ...

In front of me were two identical-looking glasses of clear lemon-lime soda over ice, prepared by my wife when I wasn’t looking. One had Sprite, and the other a Sierra Mist I ordered on eBay that was ...

Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships. Sprite is taking a second shot at its iconic ...