Strategic management deals with the long-term goals of a business rather than the day-to-day operations. These plans often make projections that extend three to five years out. In addition to creating ...

The following is a blog post reprinted with permission from AchieveIt.Okay, so this is going to be one of those “you’ve got to be kidding me” moments, what many of us call a BFO: Blinding Flash of the ...

The mantra of American business is growth. Business leaders employ multiple strategies like buying out the competition and innovating products. However, things go wrong all the time, resulting in huge ...

A s CEOs plan for 2026, uncertainty and rapid change can make it easy to get stuck in incremental thinking. From persistent ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Ready to make some tough strategic decisions at your agency, but need some tips on where to start? Read on! In my work, I’ve noticed certain strategic decisions that occur in many agencies. Each ...

Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Gordon Scott has been an active investor and ...