Brands are still marketing to Gen Z like they’re idiots. Here's how to treat them as the sophisticated consumers they are.

A more strategic framework is AI-assistive engine optimization (AIEO). This approach recognizes that we are optimizing for a ...

UNIONDALE, NY / ACCESS Newswire / November 18, 2025 / Marquis Who’s Who, the trusted biographical authority chronicling ...

New advisory platform from Nead, LLC gives early-stage and growth-stage startups access to battle-tested strategic, ...

Ad Age recognizes the best music-based campaigns from 2025, and how music can be used to enhance a marketer’s message.

X also says that brands should maintain authenticity in their messaging, in alignment with their target audience. And in line ...

ZoomInfo reports that 63% of corporate strategy value doesn't materialize due to execution gaps, costing $2 trillion in lost ...

Explore the principles that turn content from noise into strategy, designed for teams focused on trust, scale, and measurable ...

In today’s hyper-competitive B2B landscape, marketing leaders face a paradox: The pace of change is relentless, yet the need ...

Agentic AI marketing can independently orchestrate journeys, allocate budgets, analyze data and deploy campaigns based on a ...

Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets.

Cristin Liberatore, senior director of strategy for IQVIA Digital, sparked a lively discussion by asking participants how the FDA’s tightening policy landscape and the surge in state-level data ...