Strategy is a word that has prestige. Being a strategic thinker is often a key step on the way to the C-suite. For the marketer, it can separate you from the pack. If you put the word "strategic" in ...

We all agree we need a strategy for marketing technology. So why can't we agree on a definition? When you search the web for definitions of “strategy,” they all sound reasonable ... except to all the ...

Investing time and resources in a social media strategy is only a smart move if you have a well-defined approach. Too many marketers make the mistake of trying to talk to everyone in every social ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

MaintainX reports that many organizations struggle with AI strategy; maintenance leaders can leverage effective frameworks ...

As we continue through the second quarter of the year, significant macroeconomic challenges persist. Concerns remain about a possible global recession and the probability of a soft or hard landing, ...

To better manage the rising cost of health care, more employers are moving away from employer-sponsored group health coverage in favor of a defined contribution strategy. While the concept itself ...