Change, something which has arguably always been at the centre of the advertising industry, has been more dramatic in recent years. The impending death of the third-party cookie has meant that ...

Vendors that have been longtime channel players can follow those steps and be more successful than suppliers that are moving from a direct to an indirect model or have traditionally competed with ...

In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...

There seems to be a common denominator emerging among surveys of AI success rates – that is, only one in 20 enterprises are really reaping its benefits. A new FICO study finds only five percent of ...

The metrics of what defines channel success have changed, with partners relying on being rewarded for transacting deals finding life will become more difficult Vendor incentive schemes, most notably ...

Acronis CEO Ezequiel Steiner shared his vision for the future of the channel, highlighting how transparency, AI, and inclusive leadership are shaping sustainable growth.