Viant Technology's shares fell 80% soon after its public offering in 2021, despite signs of improvement. DSP provides automatic advertising solutions but faces tough competition and new competitive ...

For many years, consumers avoided watching advertisements by paying for ad-free subscription-video-on-demand services. However, this trend has shifted. Research from the Video Advertising Bureau ...

Artificial Intelligence represents a fundamental change in how businesses operate and interact with consumers. One of the most significant advancements in AI is embedding technology, a key ...

The tech giant went to court on Monday in a second antitrust trial, this one focused on its dominance in advertising technology software. The case could reshape its business. By David McCabe David ...

In today's world, outdoor displays are increasingly adopting touch-free interaction methods. Technologies such as gesture ...

Microsoft Advertising remains the underappreciated gem in the digital advertising landscape. While Google Ads dominates ...