A new study from Goa Institute of Management reveals user-generated content quality does not directly boost brand engagement.

A cornerstone of Rhode marketing is tapping into content not created by the brand. By amplifying user-generated content and ...

A content creator shared a viral TikTok video jokingly asking Mama Joy to step aside for a new Bafana Bafana fan queen, who ...

NTA released the December cycle hall tickets on Dec 27. Get the direct link, exam schedule, and steps to download UGC NET ...

The Bill to regulate higher education raises autonomy concerns ...

What sets PUBG MOBILE’s WOW and PDP creative systems apart are their focus on giving creators financial incentives, rewarding creators and growing its community. Together, all of this works to ensure ...

NTA will conduct UGC NET December 2025 exam from 31 December to 7 January. Check effective UGC NET preparation tips, time ...

Unilever says it's working with "close to 300,000 influencers." Industry experts say its moves have galvanized the creator ...

The creator economy concludes 2025 with notable hiring activity across traditional retailers, health companies, and ...

That agile move is a prime example of trendjacking marketing: jumping on a viral trend to amplify your brand’s visibility ...

Trip.com Group unveiled Trip Community, a unified platform integrating the company’s content and creator initiatives to ...