A new study from Goa Institute of Management reveals user-generated content quality does not directly boost brand engagement.

A cornerstone of Rhode marketing is tapping into content not created by the brand. By amplifying user-generated content and ...

What sets PUBG MOBILE’s WOW and PDP creative systems apart are their focus on giving creators financial incentives, rewarding creators and growing its community. Together, all of this works to ensure ...

Unilever says it's working with "close to 300,000 influencers." Industry experts say its moves have galvanized the creator ...

The creator economy concludes 2025 with notable hiring activity across traditional retailers, health companies, and ...

Trip.com Group unveiled Trip Community, a unified platform integrating the company’s content and creator initiatives to ...

We independently evaluate all of our recommendations. If you click on links we provide, we may receive compensation. Learn what a crypto wallet is and how to create one Manoj is a writer who ...

Video will be one of the biggest growth drivers for businesses in 2026. Here's how to use it to drive conversions.

Brand deals (also called brand partnerships or collaborations) are agreements where a company partners with a content creator ...

A new wave of creators is rejecting follower counts and viral pressure — and still earning more than traditional influencers.

A new, in-person conference hopes to champion one of the fastest-growing sectors in entertainment and media: creator-built ...

StoryPop UGC Agency has announced an enhanced organizational focus on user-generated content (UGC) as a foundational ...