The University of Wisconsin-Madison and Under Armour have announced a landmark 10-year extension of their partnership. This ...

An announced 10-year extension makes Under Armour one of the longest-standing partners in Wisconsin Badger history ...

Chief Design Officer of Under Armour John Varvatos reflects on his legacy and why rebellion, culture, and innovation still ...

“I love the waitlist model,” said Beatrice Hazlehurst, 32, a Los Angeles podcaster who hosts Uncover Girl, a show about pop culture and the celebrity machine. “The thing about Skims is the product is ...

Breaking down the quotes, contract details, and future plans after Stephen Curry and Under Armour announced their separation.

Under Armour and Stephen Curry have parted ways, ending over a decade-long partnership between the NBA star and the ...

Since its founding in 2013, apparel maker Knix Wear Inc. has built its brand by focusing squarely on women – helping to ...

Paddy Pimblett showed Anthony Joshua exactly why he is arguably the UFC’s fastest rising star during a light-hearted training ...

In 2013, Stephen Curry shocked the sneaker world by signing with then-upstart athletic company Under Armour over basketball powerhouse Nike. At the time, Nike controlled the vast majority of the NBA ...

Under Armour is back as an NFL partner. Five years after the previous Under Armour and NFL deal ended, the two parties have announced a long-term partnership that makes Under Armour an official ...

Shopping for menswear can be an arduous process. Whether you’re looking for everyday men’s basics for yourself, your partner, your parent or your kid, it can be challenging to find quality, wearable ...

Basketball fans can associate every Summer Olympics with one sneaker. Michael Jordan took flight in the Air Jordan 7 in 1992. Kobe Bryant quieted the crowd in the Nike Hyperdunk in 2008. Stephen Curry ...