WKOW

UW-Madison and Under Armour extend athletic outfitting contract

The University of Wisconsin-Madison and Under Armour have announced a landmark 10-year extension of their partnership. This ...

Wisconsin reaches new deal with Under Armour for 10 years, total value of $104.5 million

The Wisconsin's renewed contract with Under Armour includes an NIL aspect that could help the Badgers be more competitive in ...

Wisconsin renews deal with Under Armour that ‘goes far beyond the numbers’

The Wisconsin's renewed contract with Under Armour includes an NIL aspect that could help the Badgers be more competitive in the NIL space.

Wisconsin Badgers extend landmark partnership with Under Armour

An announced 10-year extension makes Under Armour one of the longest-standing partners in Wisconsin Badger history ...