Caitlin Clark's lucrative Nike deal leads to rift between Curry and Under Armour, resulting in a split after failed bid.

After his 12-year partnership with Under Armour ended Curry's shoe choices have paid tribute to the likes of Michael Jordan ...

A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

Kendrick Perkins believes that Steph Curry is "in his feelings" over how negotiations with Under Armour went down.

Kansas City Chiefs quarterback Patrick Mahomes has agreed to a multi-year contract extension with adidas, that includes a ...

Who are the best girls’ athletes of the past quarter century in Charlotte? After months of research, a panel of current and ...

From Peyton Manning to Serena Williams, these six athletes turned retirement into their biggest financial wins yet.

Steph Curry and Under Armour’s failed bid to have WNBA superstar Caitlin Clark join his brand last year was a “sore point” ...

The Wisconsin Badgers men’s basketball competes in the four-team Rady Children’s Invitational, featuring Providence, Florida ...

Credit rating agency S&P Global on Tuesday placed sportswear company Under Armour's ratings on watch for potential downgrades.

Cristiano Ronaldo was sent off in Portugal's World Cup qualifying match against Ireland. He earned a straight red card for an ...

No, there's no report that Haaland is injured. The fact that he is available as a sub on Tuesday suggests this is just a case ...