Caitlin Clark's lucrative Nike deal leads to rift between Curry and Under Armour, resulting in a split after failed bid.

After his 12-year partnership with Under Armour ended Curry's shoe choices have paid tribute to the likes of Michael Jordan ...

The future Basketball Hall of Famer ended a 13-year partnership with Under Armour earlier this month. Stephen Curry stepped onto ...

A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

Wednesday was National Signing Day for all of the Minnesota Golden Gophers sports with the exception of football. Several ...

Weber Shandwick named MAX PURO SVP/Earned Media Strategy. He will help lead earned media relations for Anheuser-Busch, focusing on their portfolio of sports sponsorships. Puro previously served with ...

Now that he is a free agent in the sneaker world, Golden State Warriors superstar Stephen Curry used his first game after the ...

Kendrick Perkins believes that Steph Curry is "in his feelings" over how negotiations with Under Armour went down.

Kyle Albrecht will be USA Gymnastics’ next president and CEO, succeeding Li Li Leung, who said in June that she would step down at the end of 2025. Albrecht, who turned 37 on Monday, will start Jan. 1 ...

The best part of Josh Burnham's acting turn with Shane Gillis was how proud everybody back home was of the former Traverse ...

Kansas City Chiefs quarterback Patrick Mahomes has agreed to a multi-year contract extension with adidas, that includes a ...

Who are the best girls’ athletes of the past quarter century in Charlotte? After months of research, a panel of current and ...