The campaign, called "The Swedish Prescription," promotes Sweden as the first country where travel can be “prescribed” by ...

While Lapland’s unique charm continues to draw more and more visitors in search of Santa Claus each year, look to Finland’s friendly and fascinating neighbour Sweden for your next sub-zero escape.

Sweden is promoting saunas, forest bathing, and the Northern Lights as natural therapies. If you’re looking for new ways to improve your sleep, circulation, or serotonin levels, you may want to talk ...

Sweden has launched a novel tourist campaign that urges boosting mind and body by traveling there, yet some are already sharing differing thoughts. The "Prescribe Sweden" campaign has partnered with ...

Are you heading to Gothenburg or Stockholm for a trip and don't want to insult your Swedish hosts? Well here we give you the most common tourist mistakes that tourists make when they visit Sweden.