Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted ...

Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...

Google on Friday announced changes to its advertising services to avert the risk of a breakup, two months after Brussels hit ...

Adrian Aidid has been interested in the world of e-commerce and the Google Ads industry from an early age. Born to a single ...

This week, we had a pretty big update touch down early on and it really continued throughout the whole week, I named it the ...

A final plea by Alphabet’s Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to ...

The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.

Directly into AI infrastructure: servers, storage, power and cooling systems, along with a vast quantity of chips to support ...

Google Ads experts claim the problem is whether the current systems are fit for purpose to stop bad actors effectively.

Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new opportunities.

A New York federal judge ruled in favor of news publishers who alleged Google monopolized the digital advertising market.

The agents learn from advertisers' data, landing pages and real‑time performance to boost Google Ads campaigns.