O n this episode of Marketing Vanguard, Sumit Virmani, global CMO of Infosys, joins host Jenny Rooney to explore the evolving ...
If you're looking to improve your agile-decision making, check out our blog with Moneypenny which includes examples and best ...
Fine isn't fine. It never was. But in B2B especially, there's a creeping tendency towards conservatism and safety. Grey, ...
B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...
We're witnessing a fundamental restructuring of where power lives in B2B marketing, says Linkedin's Jessica Machalani.
From navigating the risk of “blanding” to building trust, B2B marketers explain how they use AI for content, creative and to ...
With a bias towards last-click low funnel channels, brands can get stuck in limbo, never truly able to prove the ...
The marketing FY plan work by linking planning to growth priorities, data to conversion visibility, and execution to campaign ...
Sachin Sharma, director of marketing solutions at the professional networking platform speaks about the recent developments ...
Sachin Sharma, Head of LinkedIn Marketing Solutions India, shares how India’s B2B marketing landscape is shifting toward ...
Powered by Brandi AI, GMG's Generative Engine Optimization (GEO) content development services help make brand content more discoverable, understandable and citable by AI models such as ChatGPT, Google ...
LinkedIn’s marketing head says while AI sharpens data and precision, it’s human insight, empathy, and creativity that keep ...