O n this episode of Marketing Vanguard, Sumit Virmani, global CMO of Infosys, joins host Jenny Rooney to explore the evolving ...

If you're looking to improve your agile-decision making, check out our blog with Moneypenny which includes examples and best ...

Fine isn't fine. It never was. But in B2B especially, there's a creeping tendency towards conservatism and safety. Grey, ...

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

We're witnessing a fundamental restructuring of where power lives in B2B marketing, says Linkedin's Jessica Machalani.

The marketing FY plan work by linking planning to growth priorities, data to conversion visibility, and execution to campaign ...

With a bias towards last-click low funnel channels, brands can get stuck in limbo, never truly able to prove the ...

In this interview, Khushboo Chawla of Exicom discusses what it takes to market a brand in an engineering-first category, her ...

Sachin Sharma, director of marketing solutions at the professional networking platform speaks about the recent developments ...

Spotify knows exactly who it's speaking to. "Tunetorials" was designed for marketers who value originality and curiosity. It ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

As AI continues to dominate vendor pitches and marketing decks, three senior B2B marketing leaders warn the technology is ...