Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

I’m occasionally asked “What is B2B Marketing?”. I’ve always thought the answer was obvious. But now I’ve set myself the task of putting it in writing I realise that modern B2B marketing is complex, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The most talked-about marketing examples often come from iconic B2C brands—Sephora, ...

In this conversation, he shines a light on Infosys' journey to becoming a $71 billion global tech brand and what the ...

In this interview, Khushboo Chawla of Exicom discusses what it takes to market a brand in an engineering-first category, her ...