Les acheteurs B2B belges sont plus jeunes, plus digitaux et plus critiques que jamais. C’est ce qui ressort de la nouvelle Decision Makers Study menée par Profacts et présentée sur le campus WPP à Bru ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

I’m occasionally asked “What is B2B Marketing?”. I’ve always thought the answer was obvious. But now I’ve set myself the task of putting it in writing I realise that modern B2B marketing is complex, ...

Les acheteurs B2B belges sont plus jeunes, plus digitaux et plus critiques que jamais. C’est ce qui ressort de la nouvelle ...

L'essentielFace au battage médiatique, les leaders B2B optent pour l'orchestration plutôt que l'automatisation, replaçant l'humain au cœur des stratégies et privilégiant la qualité des signaux sur le ...

Think B2B marketing is all about spreadsheets and jargon? Think again. At Davos, The Drum caught up with IBM, Capgemini, Workday and EY and one thing became clear: the lines between B2B and B2C are ...

Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared ...

As a B2B marketing agency, we've witnessed this firsthand with our clients. One particular instance involved a business on the brink of losing its market presence. Our team stepped in, bringing a ...

Over the past year or so, the conversation around the importance of being a commercial marketer has gained serious momentum, and for good reason. As budgets tighten, buyer expectations rise, and ...

The move away from third-party cookies is said to help ensure ads are relevant and minimize the data shared with websites — but the specifics are still a little up in the air. As the 2022 deadline ...