A CRM is a popular technology that various businesses use for customer relationship management. Industry estimates show that over 91% of businesses with more than 10 employees use CRM software systems ...

Operating a business today involves juggling sales pipelines, customer communications, and team projects, while not letting ...

Customer retention increases by 27%. Customer spend goes up 20 to 40%. What should be a wealth of information and value for sales, marketing, and business development teams is often an untrusted ...

As a marketer looking to get ready for the spring campaigns with your marketing team, one of the challenges is aligning your customer relationship marketing (CRM), marketing automation and ...

Salesforce.com CRM recently entered into an agreement to acquire interactive email service provider — Rebel — to expand the capabilities of its Marketing and Commerce Cloud, for an undisclosed amount.

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

NEW YORK, May 30, 2024 (GLOBE NEWSWIRE) -- Optimove, the #1 CRM Marketing Solution for the iGaming and Sports Betting sector, announced the expansion of its offering with a turnkey solution to support ...

In today’s hyper-connected world, data has become the lifeblood of modern businesses. Whether you’re a small e-ecommerce shop ...

Late last week, Interpublic's MRM unit unveiled a new -- arguably truly next-generation -- practice dubbed ARM for "AI Relationship Management." As far as I can tell, it's the first agency to begin ...