Both CRM and marketing automation systems handle leads, contacts and companies, but where does one start and the other stop? Behold this guide for the bewildered. The footprints of marketing ...

L'essentielLes entreprises croulent sous les données et doivent les qualifier en continu ; HubSpot transforme cette tâche en ...

Although the best CRM software will enhance your day-to-day processes through features like lead generation, contact management, business intelligence, and more, these solutions can also serve in the ...

Customer Relationship Management (CRM) are the practices, strategies, and technologies organizations use to monitor, evaluate, and communicate with their clients at every stage of the customer ...

L'essentielDans un marché ultracompétitif, l'intégration de l'intelligence artificielle aux CRM transforme la gestion des relances clients en automatisant les workflows, personnalisant les communicati ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. However, it is less often noted that there are three fundamentally different types of CRM ...

En quoi ce rendez-vous cannois est-il différent des autres salons professionnels ? L’évènement réunit les deux secteurs d’activité, la relation client – le CRM – et le marketing digital. Il s’agit ...

Kelly is a former Editor, SMB at Forbes Advisor, specializing in starting and marketing new ventures. Before joining the team, she was a Content Producer at Fit Small Business where she served as an ...