In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...

NTT and NTT DOCOMO developed a model that uses behaviour patterns to predict intent and sharpen customer insight.

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now The modern business world is driven by data ...

If you want your business to excel, then you will know that the customer will be at the heart of all you do — this is also known as customer centricity. But what exactly is customer centricity, and ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. In the fitting rooms of the GAP outlet store Destin, Florida in the ...