Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted ...

Google Ads coach Jyll Saskin Gales spent 24 hours testing Google’s new “agentic” Ads Advisor — an experimental AI assistant ...

At Google I/O in May, the company announced its intention to bring conversational shopping to AI Mode. According to Google, ...

Google is rolling out new shopping features and tools for advertisers. Both are an acknowledgment that the search funnel is ...

A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to ...

Google on Friday announced changes to its advertising services to avert the risk of a breakup, two months after Brussels hit ...

Adrian Aidid has been interested in the world of e-commerce and the Google Ads industry from an early age. Born to a single ...

GOOGL squares off with TTD as CTV, retail media and AI reshape ad tech, raising the question of which stock looks stronger now.

ADVERTS for three hotel chains and Booking.com have been banned after misleading consumers about the number of rooms ...

Google has offered to make major changes to its business practices to resolve a European Union antitrust case targeting its ...

For technology adopters looking for the next big thing, “agentic AI” is the future. At least, that’s what the marketing ...

Project Prometheus is reportedly part of a new wave of AI startups and research labs shifting focus from LLMs to building ...