This introductory course is designed to provide an overview and understanding of the important role of marketing in organizational success in the world of business today. You will be introduced to the ...

There are many components to a digital marketing campaign. When examining the performance of your ads, it can be difficult to accurately attribute certain components of them to the success or failure.

Brandon Galarita is a freelance writer and K-12 educator in Honolulu, Hawaii. He is passionate about technology in education, college and career readiness and school improvement through data-driven ...

Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

Why should businesses use marketing automation? Modern B2B marketers often have to deal with many moving parts, including content marketing, social media engagement, email campaign management, and SEO ...

Has it ever seemed like your varied marketing efforts have been fruitless? This can feel particularly true for engineering businesses, which operate in a scientific and physical environment.

During the early years, marketing was only handled by a team of highly-skilled and experienced marketers. Today, representing a brand is no longer limited to marketers alone. Employees, vendors, and ...

Our MSc International Marketing and Management course is designed for graduates from any disciplinary background wishing to gain knowledge and a critical appreciation of international marketing and ...