The concept of a unified customer experience has excited and worried retailers for some time now. Following a consumer’s purchasing journey across multiple channels yields invaluable information about ...

New technology-based “channels” are giving firms the opportunity to more deeply interact with customers. However, adding new channels to a traditional business can trigger marketing misalignments, ...

Amid the increasing complexity of the customer journey, the soaring number of cross-channel touch points and dwindling customer attention spans, it's vital for organisations to master customer ...

NEW YORK, NY--(Marketwired - November 22, 2016) - The November Luxury Client Experience Board meeting focused on breaking down the buzzwords "digital" and "omni-channel," and translating them into ...

Huawei and Vodafone, a leading Communications Service Provider (CSP), presented the results of their collaboration to develop an omni-channel solution framework for CSPs at the recent TM Forum ...

The cash wrap is rapidly becoming an antiquated place for transactions. In the past, customers and retailers have experienced a single-channel touch point via the brick-and-mortar store. Today, this ...

Omni-channel marketing is a strategy implemented across all retail channels to help businesses provide a seamless experience for consumers both in-store and online. Learn how to ensure a meaningful ...

Avaya today announced new and enhanced Customer Experience Management solutions to help businesses eliminate the fragmented, high-effort service that jeopardizes customer loyalty and revenue growth.