From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...

This is the halo effect in action: one marketing channel driving results in multiple distribution channels. These effects ...

The following is a guest piece by Paul Frampton, president of marketing consultancy CvE. Opinions are the author’s own. Retail media solves all measurement ills? Not quite — not today anyway.

Let’s face it, if your marketing strategy still needs a team of humans to babysit every campaign, you’re burning hours you don’t have and missing revenue you can’t afford to leave on the table. Retail ...

Discover how Thilakavathi Sankaran is redefining retail intelligence through human-centered data transformation. Learn how ...