Buying from retail stores or via television broadcasts such as QVC may become less common, but live social shopping is trending upward.

Where do you think all e-commerce businesses find millions of potential clients? Obviously, on social media. That's exactly the reason why social commerce is becoming an emerging shopping norm and ...

With social-commerce growth expected to boom over the next year, creators are becoming even more integral to brands' strategic investments in live-stream shopping and social media shopping platforms ...