Google will confront the U.S. government’s latest attempt to topple its internet empire in federal court on Friday as a judge ...

Catchy jingles. Pithy slogans. They help tell stories and sell products. But advertising wasn’t always colorful or memorable.

Contactless interactions are driving QR code advertising adoption. Learn how brands are leveraging technology for safe and ...

Advertising costs are climbing faster than premium growth at some major auto insurers, pressuring expense ratios and ...

When beginning an advertising campaign, start by putting together a comprehensive creative brief. An effective creative brief describes all aspects of the project: background, objectives, research, ...

It’s hard to say this without sounding like you’re about to rain terror down on the unsuspecting citizens of Whoville, but ...

Beauty salons have broad appeal to both men and women and to people of virtually all ages. This broad appeal means that many salons can benefit by taking a more specific approach to targeting their ...

Microsoft is retiring its Advertising mobile leaving the web interface as the sole way for advertisers to manage campaigns.

Not every business should advertise on TV, but several types tend to overlook the channel in their strategies. While TV’s reach and visibility can hold significant value for brands beyond Geico, ...

Photographers wishing to freelance for advertising agencies will find the path of entry is the creative department. Depending on the size of the agency and the accounts it serves, several creative or ...

If you’re not in the discipline of Marketing, you may not know there’s an on-going debate whether art or science is more important to producing good results. While there is clear evidence the pendulum ...