Black Friday isn’t even officially here yet and we are already tracking some insane deals on AirPods – AirPods

Apple announced the AirPods Pro 3 just a few weeks ago and demand immediately exploded across retailers. These earbuds replace the AirPods Pro 2 with similar external design but dramatically upgraded internals: The active noise cancellation removes twice as much unwanted noise,

Good news, bargain hunters. Over at Amazon, the AirPods 4 with ANC just hit their lowest-ever price — $99.99. And isn't there just something about $99 AirPods that just feels right?

For just $100 at Amazon, the Apple AirPods 4 with ANC have been slashed by a mega $79. That's the lowest price we've ever seen them, but you'll have to be quick!

Amazon is aggressively clearing inventory on all AirPods 4 models; the ANC-equipped version has already sold out completely while the standard version has dropped another $10 this Tuesday morning. At $69 down from $129, these AirPods have hit nearly 50% off in a discount that seems almost unbelievable for current-generation Apple hardware.

We are now quickly approaching Black Friday proper, but the seriously discounted holiday pricing is already in full swing.

With the launch of the AirPods Pro 3 in September, Apple officially reduced the previous generation to £199. Now, third-party retailers such as Amazon, Currys and Very are fighting it out to shift their remaining stock of the second-generation buds, by dropping the price even further this sales season.