This process is quite similar to deep research, a feature in which ChatGPT thinks hard about how to solve a problem, develops a plan, and then works for extended periods of time. Deep research is mostly used for information and data gathering, but the new shopping mode shows how such features can be pivoted in more commercial directions.

With Black Friday around the corner, OpenAI is upgrading ChatGPT's shopping capabilities just in time to make spending your money even easier.