CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on the horizon.

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.

A new report finds the rise in executive compensation is outstripping pay gains for ordinary workers at major companies.

Starting September 29, Starbucks' corporate employees will be required to commute into the office four days a week, raising ...

Starbucks CEO Brian Niccol is ditching a merit system in favor of a uniform 2% pay raise for all salaried employees in North ...

Starbucks announced it will close an entire line of stores in 2026, amounting to nearly 90 locations. See which ones in PA ...

“Customers using [mobile order and pay] put items into their cart and sometimes chose not to complete their order, citing ...

Since Brian Niccol took over as the CEO of Starbucks last fall, he has made a slew of moves to start bringing customers back to the company's stores and reverse slumping sales.

Starbucks has nearly 40,000 outlets around the world, with nearly half of them licensed, meaning Starbucks doesn't directly control them. That's an approach Chipotle didn't take.

FILE - Brian Niccol, named the chairman and chief executive officer of Starbucks on Aug. 13, 2024, is shown during an interview on June 9, 2015, in New York. (AP Photo/Mark Lennihan, File) ...