Shopping Research will be rolling out to users starting Monday. It'll be available to ChatGPT Free, Go, Plus, and Pro plans, with OpenAI saying it'll offer users "nearly unlimited usage" through the holidays on all plans.

OpenAI brings ChatGPT's latest feature, an AI assistant that can help you shop, right in time for the Black Friday sale.

This process is quite similar to deep research, a feature in which ChatGPT thinks hard about how to solve a problem, develops a plan, and then works for extended periods of time. Deep research is mostly used for information and data gathering, but the new shopping mode shows how such features can be pivoted in more commercial directions.

ChatGPT identifies 5 Black Friday deal traps including low-quality products, inflated prices and impulse buys plus strategies for finding genuine savings.

With Black Friday around the corner, OpenAI is upgrading ChatGPT's shopping capabilities just in time to make spending your money even easier.