OpenAI rolls out shopping research tool on ChatGPT
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OpenAI has launched a new shopping research tool in ChatGPT that asks clarifying questions and creates personalised buying guides instead of instant product lists.
OpenAI today added a new shopping research feature to ChatGPT, which is meant to help you find the right products for everything from simple household products to gifts. You can tell ChatGPT what you're looking for,
ChatGPT and Perplexity roll out AI shopping tools that promise smarter product discovery, personalized picks, and quicker paths to purchase.
ChatGPT wants to make shopping for high-consideration products even easier with its new “Shopping Research” experience.
Customers can now add suggested products to their cart and check out with Target all within the ChatGPT interface.
The experience, available via ChatGPT Deep Research, aims to help you discover new products, but OpenAI says it only gets it right 64% of the time.