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Americans are comparing Cracker Barrel's controversial revamp to Dylan Mulvaney's disastrous Bud Light campaign.
Florida Congressman Byron Donalds criticized Cracker Barrel's rebranding as "woke" on social media. While some customers expressed disappointment online, others embraced the change. Donalds, a Republican gubernatorial candidate in Florida, previously worked at Cracker Barrel.
The new logo for the restaurant chain has been blasted by Trump’s MAGA base claiming the design is ‘woke’ and ‘boring’
Cracker Barrel is known for its country breakfast, but is everything here worth ordering? Cracker Barrel has been serving U.S. road trippers and Southern food aficionados since 1969 when former oilman Danny Evins founded the brand in Lebanon,
Fall is near, and grocery stores, restaurants, and coffee shops are revamping shelves and menus to include all things pumpkin spice, gooey cinnamon baked goods, and apple spice delights. From desserts to lattes and all the new candy, there’s no shortage of opportunities to enjoy fall flavors.
Restaurant chain accused of going ‘woke’ and ‘scrapping a beloved American aesthetic’ by simplifying branding to remove folksy southern character from its signage
Cracker Barrel’s decision to update its menu, redesign its restaurant interior and change its logo has caused outrage across the country. In particular, company co-founder Jack Lowery fears the changes could disrupt its future.
For America's big brands, there is little profit in the culture wars: It is simply too easy to lose customers by taking sides in the country's political debates. But as Cracker Barrel is finding out, sometimes those clashes cannot be avoided.