Conservative critics saw the decision to remove the man in the logo, long known as Uncle Herschel, as an attempt by corporate ...

Cracker Barrel has a special place in the hearts of many Americans, offering homestyle American cuisine in a folksy “Old ...

The restaurant chain wants to revive sales with a new look and food offerings, but many are unhappy that nostalgia isn't on ...

Erik Russell, a former Cracker Barrel employee who now works as a brand designer, said the company committed "one of the ...

Fans have speculated that Uncle Herschel is Herschel McCartney, the uncle of Cracker Barrel founder Dan Evins. McCartney was ...

Don’t fret, y’all. Just like the faithful return of Uncle Junior’s vegetable garden, Cracker Barrel just announced that this ...

To MAGA, the allure of Cracker Barrel was not its boomer nostalgia, but the enticing gaze of “Uncle Herschel” over the ...

Cracker Barrel short sellers have had a tough year, and before Thursday lost an estimated $280 million in 2025, according to ...

The restaurant chain’s new look dropped Uncle Herschel and the iconic barrel, sparking backlash and a market slide.

The chain debuted a new logo for the first time in 48 years earlier this week, sparking outrage amongst customers and wiping ...

Cracker Barrel has a special place in the hearts of many Americans, offering homestyle American cuisine in a folksy "Old ...

Social media reactions to a logo change for restaurant chain Cracker Barrel had a notable Michigan angle with Hillsdale ...