Le CRM (Customer Relationship Management) est une stratégie de gestion des relations avec les clients qui vise à améliorer les interactions avec ces derniers et à optimiser leur satisfaction. Cela ...

Le CRM (Customer Relationship Management) ou gestion de la relation client (GRC) consiste, pour une entreprise ou une marque, à construire, gérer et développer sa relation avec son portefeuille ...

Rocket CRM has unveiled a new phase of enhancements to its automation framework, reinforcing its commitment to advancing ...

L'essentiel - Le CRM (customer relationship management) est un ensemble de systèmes permettant d'optimiser la relation qu'entretient la marque avec ses clients, afin de les fidéliser et d'augmenter le ...

Rocket CRM has rolled out a series of intelligent updates aimed at strengthening customer relationship management by refining ...

In every customer conversation, there's more happening than words alone can capture. This high-impact session will show you how to turn emotional insight into business advantage.

The Journal of Personal Selling and Sales Management, Vol. 24, No. 4, Customer Relationship Management: Strategy, Process, and Technology (Fall, 2004), pp. 279-295 (17 pages) Customer relationship ...

Customer Relationship Management is the stuff of which future “Dilbert” strips are made. Of considerably more use is Julie Olley’s How to Deliver Excellent Customer Service: A Step-by-Step Guide for ...

Before you commit to a customer relationship management platform, make sure it has the features you need to grow your business and get the most out of your investment.

One negative aspect of the customer relationship with management comes from perceived familiarity. It is in a company's best interest to make sure every customer feels important and special, but ...