Ahead, learn more about Gen Alpha’s media habits and how to create healthy boundaries around screen time and “unfiltered” ...

Language is ever evolving, and that's never been more evident than when listening to Gen Z and Gen Alpha talk. They say the ...

Cambridge Dictionary adds 6,000 new words, from Gen Alpha slang like “skibidi" and “delulu" to workplace terms like “mouse ...

A teen’s study on AI and Gen Alpha slang suggests that AI moderators may not be catching online harassment between young ...

The latest additions to the Cambridge Dictionary have left the majority of the public scratching their heads, and for good ...

This generation has more spending money than you'd think,” DKC President Matthew Traub said. “Their economic influence is ...

A pop-culture marketing expert told Newsweek: "Back in the mid-2000s, 'scene' wasn't just a look—it was a whole mood." ...

Biju Dharmapalan Children of today, who are members of Generation Alpha and were born roughly between 2010 and the present, ...

Animal rescue Funds for Furry Friends needed to come up with new names for a litter — so, they turned to Gen Alpha vocabulary ...

Gen Y and Z accounted for all of the luxury market's growth in 2022, per a Bain & Company report. Younger generations are set to become the largest buyers of luxury goods by 2030, the report says.