Google flexed its marketing might at its Pixel 10 event, with appearances from Jimmy Fallon, The Jonas Brothers, Alex Cooper, and Steph Curry.

Jimmy Fallon has appeared in a YouTube Short confirming he'll be hosting the Pixel 10 launch where Google will announce "secret" products.

The event will be hosted in New York by Jimmy Fallon and feature guests including McLaren F1 driver Lando Norris (Google Chrome sponsors the team) and the Jonas Brothers. Google will also be providing streams in German, Spanish, and you can also get American Sign Language (ASL).

Instead, it went for buzz with paid celeb appearances, including event host Jimmy Fallon and others like Stephen Curry, podcaster Alex Cooper, the Jonas Brothers, and more. The result was a watered-down, cringey, and at times almost QVC-like sales event, which Reddit users immediately dubbed “unwatchable.”

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Celebrities help demonstrate real-world applications of Google’s AI integrations into the latest line-up of Pixel handsets.