Alaska and Hawaiian Airlines announced a new combined loyalty program. Here's how it will work and what perks members should ...

Unlike many of its rivals, Alaska Airlines is giving members of its new loyalty program a choice on how they earn rewards ...

Alaska Air Group Inc. debuted a new loyalty program that will let members choose from three options to earn award points, the ...

Alaska Airlines and Hawaiian Airlines launched Atmos Rewards, a new combined loyalty program that offers members more ways to ...

Alaska Airlines has unveiled a raft of new benefits alongside Hawaiian Airlines, such as a combined loyalty program and ...

Alaska Airlines has unveiled Atmos Rewards, a new loyalty program designed to replace and unify its existing Mileage Plan ...

The new program consolidates Mileage Plan and HawaiianMiles into a single, flexible rewards system offering three earning ...

Alaska Air Group will install Starlink Wi-Fi across the Alaska Airlines fleet, joining subsidiary Hawaiian Airlines in its ...

The new Atmos Rewards Summit card boasts a long list of valuable perks, including a new and highly versatile Global Companion ...

Alaska Airlines is out with its long-awaited new loyalty program, Atmos Rewards, which combines the former Mileage Plan and HawaiianMiles programs.

But beyond combining the programs, Alaska has used this merger as an opportunity to take Alaska Airlines Mileage Plan in a ...

An Accenture study finds that the perceived value of loyalty schemes is dwindling among consumers. AI could help hotels turn ...