One Big Ten school just became even more enticing for future athletic prospects. The UCLA Bruins athletic department ...

Seaton’s “Buffs Box” includes four Taco Bell classic items, a large drink and a collectible player cup with the sophomore on ...

This article was originally published on www.si.com/fannation/name-image-likeness as Texas college football stars join actor ...

OU football quarterback John Mateer gifted his teammates Beats by Dre headphones following the announcement of his NIL deal ...

Northern Illinois won the line of scrimmage. It didn't allow a sack. It limited Notre Dame's top 10 rushing attack to just ...

Q&A: Alabama Director of Athletics Greg Byrne spoke with The Tuscaloosa News to discuss NIL, football scheduling, campus ...

Before Ethan “Boobie” Feaster played a single down of varsity football at DeSoto (Texas) High School, the wunderkind receiver ...

Football coach Eric Schmidt and hockey coach Dane Jackson said they're not outbidding opponents, but they need to be in the ...

South Carolina Gamecocks quarterback LaNorris Sellers has gone viral for his new Mercedes-Benz NIL deal. South Carolina Gamecocks quarterback LaNorris Sellers has become one of the most highly touted ...

The deals with a local business are believed to be the first of their kind in Tacoma, and perhaps in the state.

Michigan football true freshman quarterback Bryce Underwood signed a massive NIL deal with Beats by Dre for the 2025 college ...

Alabama football wide receiver Ryan Williams can add another top brand to his list of Name, Image and Likeness deals.