The Big 12 Conference and the Players Era Festival have announced a six-year, $50 million equity partnership that guarantees ...

The Rutgers Scarlet Knights face the Notre Dame Fighting Irish in a Players Era Festival matchup on Tuesday, Nov. 25, 2025 at ...

The Big 12 had a really good Monday in Las Vegas. The league started the day by announcing a landmark five-year deal worth ...

The NIL agreement between the Big 12 and Players Era is one the Iowa State Cyclones will benefit greatly from.

The Big 12 Conference and Players Era -- a college basketball brand built around a fledgling tournament in Las Vegas -- announced a multi-year, $50 million equity partnership on Monday centered around ...

Groundbreaking partnership gives the Big 12 automatic bids and long-term involvement in the Players Era Men’s Championship, a ...

College football has an ego problem that the NIL era will fix originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here.

Central Ohio athletes, coaches and athletic directors had a variety of reactions after OHSAA member schools approved the introduction of NIL.

The changing landscape of collegiate athletics has had a direct impact on Ohio State's decision to not play in the Battle 4 ...