Retailing for $75 at Sephora, the Selena Gomez-backed brand launched Rare Eau de Parfum, a dreamy vanilla and caramel ...

Selena Gomez’s Rare Beauty is no stranger to creating major buzz (and clearing the Sephora shelves) with fresh launches — and ...

Fall is officially on its way, and this is your *only* chance to score $350 worth of beauty essentials from Rare Beauty, ...

Rare Beauty is at it again, releasing game-changing products in a market that feels hard to innovate in like there Soft Pinch ...

Three scratch-and-sniff billboards for Selena Gomez’s Rare Beauty have been installed in Manhattan. When passersby agitate ...

Selena Gomez is ushering in a new era for Rare Beauty with a perfume campaign that features the "Calm Down" singer posing in ...

A stigma still lies heavily over mental health topics, though, and in just four years, Selena Gomez’s brand Rare Beauty has built its reputation on destigmatizing that sector of reality.

Selena Gomez's Rare Beauty has announced a significant commitment to donate 100% of its sales to the Rare Impact Fund, a nonprofit organization focused on mental health initiatives.

Selena Gomez recently took a break from social media, but her brand, Rare Beauty, shared a new video of the singer and actress showing off her spring beauty routine.