Amelia Gray, Anitta, Emily Ratajkowski, Yasmin Wijnaldum, Bel Priestley, Alton Mason and Kiara Nirghin were all in attendance, dressed in looks from the upcoming collection. The collection celebrates ...

H&M continues its exploration within generative AI by dropping its first set of images featuring digital twins, set to the background of fashion capitals around the world, showcasing seasonal yet ...

This summer, H&M travels from bustling cities to magical deserts and beachside towns, creating the ultimate vacation wardrobe along the way. With an emphasis on crafted details like fringe, crochet, ...

H&M HOME welcomes the summer season with a resort-inspired collection of irresistible interior objects. The summer 2025 collection is where satin blues and earthy nougats, stripes and playful details ...

Last night, H&M united talent from across the music and fashion industry for a special celebration in LA. Billed as a one-off festival, the evening featured performances from Doechii, Robyn, Jamie xx, ...

H&M’s S/S 2025 collection is an ode to femininity: an intriguing exploration of moods, sensibilities and identities. A diverse collective of inspiring female icons appears in the new campaign, ...

H &M plans to open its first store in El Salvador in the second half of 2025 through the franchise partner Hola Moda. H&M is thus continuing its expansion in Latin America. H&M is currently also ...

The colour palette is mainly black and midnight blue with one yellow and purple crocus print – the first flower of Spring, breaking through the snow. Featuring outerwear, dresses, tops and bottoms, ...

The refined space, featuring elevated aesthetics and materials, includes immersive experiences showcasing the very best of the brand’s fashion identity. At the time of opening, the store showcases a ...

H &M and Charli xcx have always embraced a vision that welcomes all – and, in that spirit, everyone was invited to watch. An alert for the gig was shared on social media and in select H&M stores. The ...

H &M launched its first designer collection with Karl Lagerfeld, then creative director of Chanel, in 2004. The initiative revolutionized the fashion industry by making fashion from some the world’s ...

This year marks the 20th anniversary of H&M’s famous guest designer collaborations, an initiative that profoundly changed the landscape of modern fashion. To celebrate this special anniversary, H&M is ...