This AI tool provides consumers with recommended looks based on their unique preferences, purchase history and overall apparel trends. It also takes into consideration consumer feedback (updated daily ...

As Lewis takes on the mantle, he will have to contend with the increased market volatility while helping progress Diageo's Accelerate program.

The company has historically used consumer behavior data to inform its business decisions, including creating more convenient packaging that drives household penetration. Recent insights suggest a ...

As Lewis takes on the mantle, he will have to contend with the increased market volatility while helping progress Diageo's Accelerate program.

But optimizing for these systems isn’t as simple as it appears, says Jason Goldberg, chief commerce strategy officer at Publicis Groupe. “Answer engines are probabilistic rather than deterministic — ...

In stores, the system’s simplicity is also what makes it revolutionary. Instead of manually checking every label, Walmart associates now use RFID-enabled handheld scanners — or “magic wands,” as ...

It's the latest step to help scale AI across all of its business operations so Nestlé can free up resources and better respond to shifts in consumer trends and retailer needs. Anna Manz, CFO, said the ...

Additionally, the company wanted to address sales slowdowns related to retailer-installed anti-theft lock boxes, which ultimately hindered consumers from purchasing products. These were often used ...

For Hormel Foods, there's no shortage of insights to inform category decisions, and the CPG is shoring up collaboration to leverage them more effectively. "Across the board, there's so much ...

It was (yet again) a year of common, often unifying themes for the 2022 Top 100 Consumer Goods Companies. Incorporating information from the financial results of publicly owned consumer goods ...