The Quebec skin care brand is combining digital, social and traditional media channels with educational and expert-led content.

The latest MTM Jr. youth media study found that 70% of young children are able to use some form of technology unaided.

The brand is moving away from its original target audience to break out of what it calls the industry's boring mould.

The latest report from consumer research firm Vividata finds that 12% of the adult population participates in back-to-school ...

‘Brutal British Columbia’ campaign raises awareness of wolf cull Pacific Wild turned a typical tourism campaign on its head with a grim 'souvenir shop' activation and international OOH.

McDonald's came in 1st in the ranking for the week of August 11 to 17, followed by Tim Hortons and Amazon Canada.

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WPP Media lands Mastercard account The agreement ends the brand's decade-long partnership with Dentsu-owned Carat.

The brand is promoting its Pumpkin Spice high-protein shake with social and DOOH, product sampling and a chef collab.

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