Learn how the Value Proposition Canvas helps align customer jobs, pains, and gains with your product’s role to craft offerings that truly deliver value. The essence of a business model is how to make ...

This article argues for a paradigm shift in the use of AI in marketing: Efficiency should not be the primary goal of AI deployment. Instead, it should be quality. The quality of the customer journey.

Data, Insights and AI – we are in a new business world and management is evolving too. This article will help you understand the future of management. We all know that data is great and insights are ...

Learn why AI is redefining the competitive landscape and how to build a resilient strategy that can create a moat to protect your business from emerging threats. For the past century, businesses have ...

Explore 13+ AI threats, from biases to superintelligence. Understand risks, future challenges, and how we can prepare for AI’s evolving impact on society. As a futurist (fancy word for “Strategic ...

Marketing is taking on more and more former sales tasks in B2B. This is mainly because sales in the B2B sector is becoming more digital. Personal sales calls are on the decline. B2B commerce is ...

From MySpace to TikTok: social media has changed rapidly in 25 years. This article shows the most important milestones, current trends and how the platforms have shaped our communication – a look back ...

Explore RedNote (Xiaohongshu), the Chinese social media platform that is attracting U.S. users amid TikTok uncertainty. Learn how it works and how it even bridges East and West cultures. In an ...

Intercultural competence promotes communication, cooperation and innovation in the global economy and creates an inclusive corporate culture. How can companies be truly successful in a globalized ...

Explore the differences between trends, hypes, and fads and learn how to manage their impact on society, business, and culture and how to navigate this popularity life cycle. There is always something ...

Understand the different innovation types and how they can help your business grow. A must-read guide for strategic innovation. It could be argued that innovation is the lifeblood of any successful ...

The Project Canvas by Antonio Nieto-Rodriguez offers a structured and flexible method for managing projects successfully. Here is everything you need to know. In the dynamic world of digitalization, ...