What is Premium Pricing Strategy?. Pricing is a major element of marketing any product, and it is vitally important to set the right price. A price that is too high or too low for the target ...

What Is the Markup on Diamonds?. Tiffany and Cartier may be able to get away with charging heavily marked-up prices for their diamond treasures without batting an eye, but other diamond merchants ...

The Importance of a Good Organizational Structure. Businesses require structure to grow and be profitable. Designing an organization structure helps top management identify talent that needs to be ...

Why Management Accounting Is Important in Decision-Making. Small business owners are faced with countless decisions every business day. Managerial accounting information provides data-driven input ...

Examples of Bandwagon Advertising Propaganda Techniques. Bandwagon advertising uses a group mentality to try to convince individual consumers that a product is worth purchasing. The idea is that ...

5 Most Common Advertising Techniques. A successful advertisement creates a desire in viewers, listeners or readers. It also provides information on how to fulfill that desire and makes the ...

Cultural Influences on Marketing Strategies. Companies that are growing are always on the lookout for new opportunities. Some of these opportunities present themselves in new countries. Product ...

5 Conflict Management Strategies. In any situation involving more than one person, conflict can arise. The causes of conflict range from philosophical differences and divergent goals to power ...

Thrift Stores & Average Income. The resale industry in the United States experienced a comeback after the start of the economic downturn in 2008. The resale, consignment and thrift store industry ...

What Are the Key Marketing Decisions?. Regardless of whether a new organization is developing a brand-new marketing plan or if an established organization is tweaking or re-creating a plan that ...

What Is the Purpose of Using a Spreadsheet?. Spreadsheets play an integral role in the day-to-day business operations of both large and smaller, private companies. The needs for using spreadsheet ...

If you qualify as a mid-size firm, your company is in good company. The National Center for the Middle Market calculates that mid-size companies account for about one-third of private-sector gross ...