Web-to-app — the strategy powering growth across subscription apps — has become one of the most effective yet complex levers in mobile marketing. Turning ...

Custom Product Pages (CPP) on the App Store and Custom Store Listings (CSL) on Google Play are now one of the most powerful levers for improving install ...

Business of Apps Berlin is just over a week away, and we are now close to capacity. Next week, the leaders shaping the future of app growth meet in ...

Colton is the Product Marketing Specialist at Piknik, the bundled subscription service including world-renowned apps like Sago Mini World and Toca Boca Jr. With over 10 years in digital and ...

In this interview, Business of Apps discusses loyalty and reward programmes with Nico Winkelhaus, Head of Digital Marketing at PAYBACK.

When Apple launched GarageBand, it promised a full band in your pocket. Suno has taken that a step further with the help of generative artificial intelligence, giving anyone access to an entire ...

Coming up with an app idea is one thing. Getting it into development is another. And that’s where app investors come in. Through app funding and other resources, app investors can maximize the sales ...

As the productivity app market evolves from feature-based competition to value-driven growth, global developers are seeking clear and actionable insights to navigate this transformation. Today, ...

You’ll learn how to grow and scale apps and understand key topics including AI-enabled marketing, Product-led growth, Retention, AdAttributionKit and Subscriptions.

CPA stands for Cost / or Commissions per Action and is essentially an umbrella type for a number of other models such as CPI and CPS. This is the most popular model among publishers because it offers ...

This guide will cover everything from being a lead generation affiliate, how you stand to benefit from getting involved, and how to choose the best lead generation affiliate programs. Lead generation ...

Launched three years after Uber, Lyft was originally a long-distance car-pooling business, launched by Logan Green and John Zimmer. While Zimride, named after the transportation culture in Zimbabwe ...