Mark Read, the former chief executive of WPP, has been appointed chairman of the board at media measurement and analytics ...

Its shift to emotional sleep wellbeing, unveiled alongside its DRHP filing, tests whether stress relief can drive ...

M&C Saatchi revenues hit by US government shutdown while S4 Capital blames 'lower project-based revenue and continued client ...

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Can its blend of global heritage, local cultural narrative, and controlled rollout strategy move beyond curiosity?

The campaign turns the everyday rush of modern life into a witty ode to instant payments and blink-and-you’ll-miss-it ...

The most frequently recalled brands are associated with online shopping, online food ordering/delivery, groceries and coffee.

The more openly he engaged with complex issues, the more audiences perceived coherence between his words and actions, ...

While AR is an exciting avenue for brands to explore, Chandigarh-based content creator Amulya Rattan, who has a community of over nine million followers across platforms, reminded agencies in a ...

The global business landscape is increasingly characterised by unpredictability. From geopolitical conflicts in different parts of the world to global health crises such as the Covid-19 pandemic, ...

With his rugged charm and pan-India appeal, he became one of advertising’s most bankable stars, speaking to the India that ...

Marketing technology was supposed to make marketing measurable. However, fractured stacks and poorly developed use cases defeat the very purpose it was acquired for. In a new paper called Rewiring ...